Integral management of the competitiveness level of agricultural machine-building enterprises products

Under the conditions of strengthening competition for each enterprise, preserving and increasing competitiveness production is an integral necessary attribute successful modern company. It proved that determining condition success management decisions to strengthen products' competitive position in markets objective timely quantitative assessment products. determined complex indicator level product should be carried out on basis integrated competitiveness. The analysis agricultural machinery products example sprayers. investigation one largest enterprises Ukraine, JSC «Elvorti». According results calculations sprayers competitiveness, conclusion about presented model Tetis 24 sprayer (JSC «Ellvorti») comparison with analogs: UX5200 Amazone (Germany), 840 John Deere (USA) 3000 Hardi Navigator (Denmark) OPK-24 (PJSC «Boguslav Agricultural Machinery») a certain segment made. showed not At same time, it less advantageous compare domestic American model. Compared manufactured by PJSC Boguslavska Silhosptekhnika Navigator, Elvorti competitive. obtained result can explained low solvency consumers segment, who have relatively requirements quality, service, marketing promotion sprayer. make possible manufacturers carry controlled process managing depending characteristics its implementation market. Increasing will ensure optimal efficient use available resources allow most effective planning activities enter new markets, increase due complete meeting demands.